Concert promotion, as a personal profit venture, has been amply covered in previous pages so we won’t cover it again here. All this and more comes into play when an organization such as a Service Club, Fraternal Organizational, or Municipality is involved.
The immediate difference is that all decision making is by committee rather than by an individual. Therefore, to make the important choices as to when, what, who, where and how, a committee becomes involved. This committee is usually chaired by a chairperson who is empowered to act for the group when the decision is made.
This can be a good thing since responsibility will now be shared as well as the accolades and any and all blame. Since we know that committees, as a rule, may work painfully slow, it becomes imperative to start planning the event as far in advance as possible.
The reason for the event, amount to be raised, budget, the date for the event (with an alternative date if possible), the target audience, the place where it will be held and most important…the artist or act that will headline the show, all need to be addressed.
WOW!…that’s a lot of planning…but that’s what it takes to put on a successful concert that will produce the desired rewards. Basically, this is “concert promotion 101”. However, there will major differences depending of course, on the first item to be considered…the reason for the event. You will see many differences in the application when we discuss some of the other areas for planning concerts in the pages that follow.
Concert Promotion can best be managed with a business plan which will provide the answer to that important question…”why and how are we planning this concert” Once you have the answer…all the other items will be decided with the successful outcome uppermost in mind.
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